Canadian Solar extends pro sport commitment
Ontario, Canada - Canadian Solar announced that the company is the official exclusive sponsor of German top-league soccer teams Hannover 96 and 1. FC Nuremberg.
Both new partnerships were arranged by Sportive. The sponsorship starts in the 2011/2012 season and persists through to the end of the 2013/14 season. In return, Canadian Solar will receive dedicated marketing, hospitality and advertising privileges. Among other activities, Canadian Solar's logo will be prominently displayed on stadium signage, interview boards, the official team photo and other advertising spaces at all top league home games.
"Soccer is one the world's most dynamic and most popular sports. The sport is clearly number one in Germany, which guarantees high visibility for our brand. Canadian Solar is active in the north and in the south of Germany, and we are proud to be associated with two leading professional teams representing both parts of the country," said Dr. Shawn Qu, Chairman and CEO of Canadian Solar.